Privacy Policy

Last updated: September 24, 2025

Smartkids (operated by Neocraft Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, UK) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, purchase products, or otherwise interact with us.

1. Information We Collect

We collect the following types of personal information when you use our Services:

• Contact details (name, address, email, phone number)
• Payment and billing information (processed securely by Shopify/our payment providers)
• Order and transaction details
• Account details (if you create an account)
• Technical data (IP address, browser type, device info, usage statistics)

2. How We Use Your Information

We use your personal information to:

• Process and fulfill your orders
• Provide customer support
• Send updates, confirmations, and important service messages
• Improve and personalize our website and services
• Comply with legal obligations and prevent fraud

3. Sharing of Information

We do not sell your personal information. We may share it only with:

• Our service providers (Shopify, payment processors, shipping partners)
• Authorities if legally required
• Third parties only with your consent

4. Data Security

We take appropriate technical and organizational measures to protect your personal data. However, no method of transmission or storage is 100% secure.

5. International Transfers

Your data may be processed outside the UK/EEA in compliance with applicable data protection laws (e.g. Standard Contractual Clauses).

6. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your data
• Object to or restrict processing
• Withdraw consent at any time

To exercise these rights, contact us at info@smartkids.store.

7. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from children without parental consent.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will post changes here and update the “Last Updated” date above.

9. Contact

If you have any questions about our privacy practices, contact us at:
Neocraft Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UK
Email: info@smartkids.store